Unique décor: Choose a unique style for your website. This will leave a lasting impression on the visitors. It gives out a professional look. Imagine a white page with black letters or a web page which looks like a cluttered html lab. Yes, I agree that to get a professional designer work for you = shelling out hundreds or even thousands of dollars. Best alternative is to buy a template of your choice. A template is a readymade website within price range of $1 to $100. All you will need to do is copy, paste your content and upload to the server. I create and sell original SEO friendly web templates and distribute large collection of budget templates starting at $1. The motto is “Something for everyone who aspires to get online”. Checkout my templatefair.com.

Offer something free: Your visitors have so much of choice. If you want to keep them, you need to show them how good your products are. This will attract people to your site. Offer them a small free gift for signing up to your email. This is not just to attract people but also as a courtesy for the newsletter signup. Don’t spam. Keep strict privacy policy and adhere to it. My vocab falls short to stress enough on this point.

Choose the things you offer to people: You need to pay close attention to what you are offering your visitors. Don’t just offer because it gets you more commission. Try it out yourself if possible, or browse around for reviews. Mention to people what reviews you went through and how you support them or controvert them.

Candid: Don’t false make false promises. Even if you make a sale with an enticing sales letter, once your customer gets to know the product does not match with your boasting sales copy, they know they dealt with … They will never come back again

Genuine: Be yourself. Don’t sell yourself as someone else or boast that you are something which you are not. This will help build credibility.

Attention to detail: Don’t rush. Take time on each thing and draw attention to detail. This will bring out the best in you. I’m still working on this. As a child I always wanted to finish my work as fast as possible and get things on track as soon as possible. I think I still have this problem.

Stay in touch: Once you build a subscriber/ customer email database, you’ll need to use that list to stay in touch with them at pre-mentioned intervals (week, fortnight, month  or once in a quarter) by sending e-newsletters, special offer emails, special discounts, free products etc. This will help them remember you among your competitors.

Price: Don’t expect to become rich overnight. You will have 2 options to decide. 1) Volume sales: sell more products to less number of people. 2) Volume is low but prices are high.

Taste: If you have what they are looking for, and instead of just reading about it, if they can savor a little, they are obvious to come for more.

Specialize: specialize in a micro-niche in your area. If you are running a blog on pets, find a micro-niche you are passionate about. Like Pets > Dogs > Great Danes, for example. Master that area.

Fast: Quicken your speed than competition. If you’ll be able to do an amazing piece of work in 3 months and your competition will take 7 days to create a good one, what % of clients, do you think, will choose your services?